CR 3 Media

This is actually from a book I have called "The Secret Life of Logos."  I was looking in there for inspiration on wordmarks for my second project-a wordmark, no pictures, just the word.  I know this is going beyond just the letters but I found this logo to be professional and dynamic, but still modern (clean-cut) and simple enough to be versatile.  Except now that I look at it, does it really need the image on the left?  It is a nice logo with just the gray word and red number.  Then it would be a true word-mark.  In this class I'm learning the choice of type makes all the difference in world when it comes to logos.

Yay Garfield!

I was reading the Sunday comics when I noticed the Garfield comic strip had typographic interest!  I was thrilled.  If I had to place the movement, I would say a mix of Paula Scher/Digial Era/Constructivism?  I probably would need to look it up.  Anyway, I'm finding more and more that I am drawn to messy, unconventional, uneven/maybe unbalanced typography.  Maybe because it is so opposite of what I try to produce in my own work because anything other would be sinful.  Anyway, love love love.

It's still so readable!

I know, I know, this kind of thing-spreading words out on different mediums in the same composition-has been done.  But look at this-you can still read it, and I just say that's talent.  Although I see now that the font is a basic sans serif font, so that definitely helps its readability level when you have it compete with so many other elements in the design.  The colors are a very sophisticated but still fun choice.  Oh, by the way, this is another magazine advertisement.  I'll let you know when I change my source of inspiration.

Tip of the Hat to the Modern Art Movement

I love this cute type design!  I'm sure the designer just scanned in his/her own design for this one.  The design totally makes me think of the 50's and 60's.  At the same time, it is still a little different and brings in some cartoon birds that very much speak to the contemporary advertisements of the day-I think anyway.  I hope someday I will be able to incorporate a new take on old sentiments in my designs in a successful way.

I can see clearly now.

As with the last post I did, this is also an ad from a magazine.  There will be several ads from magazines that I have found in the past couple of weeks because I'm looking through old magazines to cut out pics and type for a college-a side project.  While I am doing this I also am taking advantage of the material to scope out some interesting use of type.  This ad is great because it illustrates its point so vividly.

I Love You!

This is a magazine ad.  I have really been getting sick of coffee/espresso/mocha blah blah ads but at least this one is unique!  What I think is kind of ironic is the particular type used to say such an emotional message is the kind you would get from a typewriter-very formal and stiff.  I would expect something more swishy and scripty.