This is a magazine ad. I have really been getting sick of coffee/espresso/mocha blah blah ads but at least this one is unique! What I think is kind of ironic is the particular type used to say such an emotional message is the kind you would get from a typewriter-very formal and stiff. I would expect something more swishy and scripty.
this is probably an actual stencil and cocoa powder used on a real cup of coffee, rather than just a Photoshopped bit of text-- it would explain the rather utilitarian typeface. :-)
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