This is actually from a book I have called "The Secret Life of Logos." I was looking in there for inspiration on wordmarks for my second project-a wordmark, no pictures, just the word. I know this is going beyond just the letters but I found this logo to be professional and dynamic, but still modern (clean-cut) and simple enough to be versatile. Except now that I look at it, does it really need the image on the left? It is a nice logo with just the gray word and red number. Then it would be a true word-mark. In this class I'm learning the choice of type makes all the difference in world when it comes to logos.
I agree, it would work without the shell graphic. Nice example, and always good to look at logos with an editing eye, esp while you're working on it! :-)
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